UNODC Conducts Two -Day Marketing Workshop for Alternative Development Entrepreneurs

 The United Nations Office on Drugs and Crime (UNODC) Alternative Development (AD) Programme organized a two-day marketing workshop on 4-5 May 2019 in Kabul. The objective of the workshop was enhancing the marketing skills of selected entrepreneurs who are committed to mainstreaming counter-narcotics efforts through working with those communities which are inclined and susceptible to opium poppy cultivation by incentivizing cultivation of licit crops, providing employment opportunities to recovered drug addicts, spreading counter-narcotics messaging and supporting community development activities such as providing literacy, hygiene, drug education and awareness courses. The small and medium enterprises utilize licit crops to produce various value-added AD products such as but not limited to mint/olive/rose/saffron, tea, orange/rose water spray, rose and mint oil, handmade soap, lip stick, hand cream and other cosmetic and health products.

 Having promoted these AD products domestically and internationally, UNODC observed that Afghan products were under-performing in terms of reaching their sale potential due to poor marketing. The training workshop was designed to uplift the marketing standards of the participant enterprises by equipping them with the relevant knowledge and skills. Subject matter experts from the Ministry of Agriculture, Irrigation and Livestock (MAIL), Afghanistan Chambers of Commerce and Industry (ACCI), Afghanistan Women Chambers of Commerce and Industry (AWCCI), Danish Committee for Aid to Afghan Refugees (DACAAR), the largest supermarket chain in Afghanistan 'Finest Superstore', a prominent local development consultancy 'Afghan Knowledge Solutions (AKS)', and Siam Business Development Center delivered lectures on basics of marketing, packaging, labeling and branding, international standards and certification, export regulations, procedures and incentives among other topics. The training workshop also served as a platform for interaction between the Government, private sector, and business membership organizations through group discussion, experience sharing, and Q&A and feedback sessions.

 UNODC AD Programme will be supporting the participants in application of the best practices of marketing techniques and strategies covered in the training workshop and also plans complementary training workshops ensuring Afghan products to reach their sales potential and expand their domestic and international market shares allowing AD entrepreneurs to further invest in licit businesses.

Ms. Anubha Sood, Senior Program Officer (Alternative Livelihoods & Counter Narcotics) presents certificate to an entrepreneur.