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Bollywood actors Akshay, Katrina, Mallika join UN mission against human trafficking
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19 December 2007
New York, United States of America
Some of Bollywood's biggest stars are joining the efforts of the United Nations Office on Drugs and Crime (UNODC) initiative to curb human trafficking in India.
Promo of the movie - Welcome Millions of moviegoers will see a two-minute video called One Life, No Price - aiming to raise awareness of this form of modern-day slavery and spur action to prevent and combat this practice - to be shown before the new film, Welcome.
The video features Feroz Khan, Anil Kapoor, Nana Patekar, Akshay Kumar, Katrina Kaif, Paresh Rawal and Mallika Sherawat, among others.
To be released throughout India on Friday, Welcome will be shown in 1,100 theatres.
The stars are also recording separate messages in support of the cause.
UNODC's partnership with the Indian film industry is part of a broader programme called UN.GIFT, which was launched in March 2007 to bring governments, the private sector, academia, civil society and the media together to combat the scourge of human trafficking.
Other Bollywood stars such as Amitabh Bachchan, Preity Zinta and John Abraham have also been enlisted by UNODC to make public service announcements to fight trafficking.
