Mr. Rohit Kumar and Mr. Gary Lewis sign the agreement on behalf of ZEE News and UNODC, ROSA
On Friday the 16
th of May 2008, UNODC and ZEE News Limited announced their joint commitment to the cause of drug abuse prevention. The two organizations entered into a partnership to work together in order spread the message of drug prevention to every youth in this country. The agreement was signed between Mr. Gary Lewis, Representative, UNODC, ROSA and Mr. Rohit Kumar, Vice President, Marketing, ZEE News Limited at the UNODC's New Delhi office at 6.00 pm.
As said by Mr. Lewis,
"UNODC is looking forward to sharing many more platforms like this one with ZEE News Limited. We are inspired to see the commitment that they have shown, one that has set a precedent for the entire corporate sector. We are also certain that this year of co-operation will convert itself to in to a much longer and deeper association."
ZEE News Limited is a company with a stated mission to conduct a fair and informed discourse on the issues affecting regional aspirations. Since its formation, the company has set up a chain of Regional News and Entertainment channels. It reaches millions of viewers in five continents, namely
Asia Pacific, Europe, North America and South America and Africa. ZEE News Limited was the first private broadcaster of news in South Asia
and it created history in 1999 when it started the first 24 hours Hindi news channel for the country, revolutionizing the way news was brought home to the viewers.
Joining hands to work together on the issue of drug abuse prevention
To launch this partnership, ZEE News Limited and UNODC are developing innovative ways to engage the youth. These include events like road shows, dedicated programmes on drug abuse prevention, video spots, and tickers on key prevention messages. These series of initiatives will commence around the middle of June to create greater visibility for the cause as we count down to 26
th June, 2008,
the International Day against Drug Abuse and Illicit Trafficking .' Thereafter they will continue to be aired through the year to mark our joint partnership with ZEE News Limited, not just in the metros but also in the North East regions.