The project's national awareness campaign - 'I decide' or 'Yeh Mera Faisla' is well underway across the country. The campaign, which aims at drugs and HIV prevention among young people, is gaining visibility, with the central government taking ownership as an equal partner. The Ministry of Social Justice and Empowerment has put in additional resources to enable the expansion of the campaign, thus making it a good example of synergy and partnership. This output of the project is working on and has achieved the following:
An awarness meeting in the community
Developed Information Education Communication material for the campaign, including 5 posters, 5 brochures, 8 video spots, as well as badges, wrist bands and diaries.
Initiated a community based prevention programme involving 126 partners from civil society in select states. The partner agencies have taken the drugs and HIV prevention messages forward in school and community settings using innovative medium, strategies and techniques. The programme has been hugely successful with perceptible change in the knowledge and awareness levels on drugs and HIV.
A meeting being organised by a faith based group among their members
Advocated with a multiple range of stakeholders, such as corporate houses and faith based organizations, to ensure integrating of drugs and HIV related issues in their work.
Developed strategic partnerships with media houses to ensure adequate presence of issues around drugs and HIV, as well as the campaign messages across various communications channels.