About the Blue Heart Campaign

The Blue Heart Campaign against Human Trafficking works to raise awareness of the plight of victims and to build political support to fight the criminals behind trafficking. The Blue Heart Campaign, supported by several countries all over the world, seeks to encourage involvement and inspire action to combat human trafficking.


What is human trafficking?

Human trafficking is a global problem and one of the world's most shameful crimes, affecting the lives of millions of people around the world and robbing them of their dignity.According to the United Nations, human trafficking is defined as "the recruitment, transportation, transfer, harbouring or receipt of persons, by means of threat or use of force or other forms of coercion, of abduction, of fraud, of deception, of the abuse of power or of a position of vulnerability or of the giving or receiving of payments or benefits to achieve the consent of a person having control over another person, for the purpose of exploitation. Exploitation shall include, at the minimum, the exploitation of the prostitution of other or other forms of sexual exploitation, forced labour or services, slavery or practices similar to slavery, servitude or the removal of organs".


Why a Blue Heart?

The Blue Heart represents the sadness of those who are trafficked while reminding us of the cold-heartedness of those who buy and sell fellow human beings. The use of the blue UN colour also demonstrates the commitment of the United Nations to combating this crime against human dignity.In the same way that the red ribbon has become the international symbol of HIV/AIDS awareness, this campaign aims to make the Blue Heart into an international symbol against human trafficking. By "wearing" the Blue Heart, you will raise awareness of human trafficking, increase the visibility of victims and join the campaign to fight this crime.


How does the Blue Heart Campaign support trafficking victims?

All proceeds to the Blue Heart Campaign go to the United Nations Voluntary Trust Fund for Victims of Trafficking in Persons, Especially Women and Children. The Trust Fund was created as an integral component of a global effort to address trafficking in persons. In August 2010, Member States of the United Nations General Assembly established the Trust Fund to provide the opportunity for people from all walks of life including Governments, the private sector, international organizations, NGOs and individuals to work together to help victims of human trafficking in a practical and tangible manner. The United Nations Office on Drugs and Crime was tasked with the management of the Trust Fund.


What is the objective of the Trust Fund?

The Trust Fund's mandate is to provide humanitarian, legal and financial aid to victims of trafficking in persons. The Fund supports actions by specialized NGOs around the world that ensure that women, children and men who have been exploited by human traffickers are identified, treated humanely as victims of a crime, and provided with the assistance, protection and support necessary for their physical, psychological and social recovery and reintegration back into their communities. Emphasis is given to providing access to justice, legal advice and assistance, including for victims to claim access to remedies, including compensation or similar aid packages from national governments, and to act as witnesses in court cases against their traffickers. The Trust Fund further seeks to prevent trafficking in persons, and to reduce the vulnerability of victims being discriminated, re-victimized and re-trafficked.

How can I follow the Blue Heart Campaign?

By following the Blue Heart you can change your Facebook profile picture to a Blue Heart, stay connected through Twitter or watch videos on human trafficking on YouTube. Get involved and support the Blue Heart Campaign virtually.

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