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Blue Heart Campaign in Mexico

Mexico launched its own national version in April 2010 of the United Nations "Blue Heart" campaign against human trafficking, "Corazón Azul" in Spanish.

The Mexican "Blue Heart" campaign, developed in partnership with UNODC, calls on all sectors of Mexican society to help mobilize social conscience against what is a crime against human dignity. As part of the campaign launch, over a dozen emblematic buildings were lit up in blue across Mexico City in a symbolic act to raise awareness about the Blue Heart campaign.

The "Blue Heart" Mexico campaign has developed a pact (in Spanish), which is a list of ten promises that will act as guiding principles for those joining the campaign. Here is the pact translated into English:

Pact with My Heart:

  • I will categorically reject all forms of exploitation that come from human trafficking.
  • I will inform myself about all forms of human trafficking and share this information with my family, community and in my work place.
  • I will not involve myself in activities that may indirectly or directly be involved with sexual or labor exploitation or other forms of human trafficking.
  • I will not obtain or consume products or services from people or establishments that keep others in slavery.
  • I will provide assistance to a victim or potential victim of trafficking in the case that I have contact with that person.
  • I will tell the proper authorities about any activity that could be related to human trafficking.
  • I will promote all activities whose objective is to sensitize, inform, make aware and educate about the grave crime of human trafficking.
  • I will participate in the Blue Heart campaign activities that are organized in my community.
  • To demonstrate my solidarity with victims of trafficking, I will display the Blue Heart en the products and services that I offer, and will promote the campaign to my networks and contacts.
  • I will spread the message, "Human beings are not for sale."

[Photo Slideshow of the Blue Heart Campaign Launch in Mexico]


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