The Blue Heart Campaign

The Blue Heart Campaign is a global awareness raising initiative to fight human trafficking and its impact on society.
It seeks to encourage involvement from governments, civil society, the corporate sector and individuals alike, to inspire action and help prevent this heinous crime.
The Blue Heart is increasingly recognized as the international symbol against human trafficking, representing the sadness of those who are trafficked while reminding us of the cold-heartedness of those who buy and sell fellow human beings.
The campaign allows people to show their solidarity with the victims of human trafficking and increasing their visibility by wearing the Blue Heart.
Donations to the Blue Heart Campaign go to the United Nations Voluntary Trust Fund for Victims of Trafficking in Persons, which provides vital assistance and protection to the victims of trafficking through specialized organizations across the globe.

Belgian Initiatives

Belgium attributes great importance to the fight against trafficking in persons and actively participates in various initiatives undertaken at the regional, international and global levels. Together with committed stakeholders based in Belgium, UNODC is fully engaged in promoting the Blue Heart Campaign in Belgium.

Initiatives at International Level

World Day against Trafficking in Persons is held on July 30th each year to raise awareness about human trafficking and to promote and protect the rights of trafficking victims. It was  was proclaimed by the United Nations General Assembly, in its resolution A/RES/68/192  in 2013 and first observed in 2014.

Other Campaigns for International Awareness Raising Days


30 July 2022
UNODC, the EU and Belgium shine the light on human trafficking and the role of technology

Under UNODC’s theme “Use and Abuse of Technology” and supported by Belgium’s new campaign for the Blue Heart “Shine the Light on Human Trafficking”, UNODC partners from Belgium and the EU held awareness-raising events and activities in cities across the country. more

18 October 2021

UNODC and partners mark EU Anti-Trafficking Day with events highlighting the need for cooperation to fight human trafficking 

Every year around the 18 October, events are hosted across the European Union to inform, exchange and debate. This is also a chance to move forward important commitments and policies on this subject. This year, the European Commission unveiled their Strategy on Combatting Trafficking in Human Beings 2021-2025, which served as the backdrop for the events that took place in various formats between 13 and 18 October 2021. more
30 July 2021

UNODC strengthens Belgian and EU partnerships in support of the World Day Against Trafficking in Persons

On the World Day Against Trafficking in Persons, the United Nations Office on Drugs and Crime (UNODC) and its partners across Belgium and at the European Union came together to underscore the importance of listening to and learning from survivors of human trafficking. more