Launched by UNODC in 2009, the Blue Heart Campaign raises awareness around the globe of human trafficking and its impact on society. It seeks to engage governments, civil society, the private sector, and individuals alike, to inspire action and help prevent human trafficking. People show their solidarity with the victims of human trafficking and increase their visibility by wearing the Blue Heart.
What does the Blue Heart symbol represent?
Solidarity with victims of human trafficking
The cold-heartedness of traffickers
Through the “UN blue” colour, the UN’s commitment to combating this crime against human dignity.
How does the Blue Heart Campaign support victims?
All global proceeds of the Blue Heart Campaign go to the United Nations Voluntary Trust Fund for Victims of Trafficking in Persons (UNVTF), which provides vital assistance and protection to the victims of trafficking through a network of specialized organizations across the globe.
What is World Day against Trafficking in Persons?
As designated by the United Nations General Assembly in its resolution A/RES/68/192, the World Day against Trafficking in Persons is observed every year on 30 July. To commemorate this day, initiatives to raise awareness on human trafficking and to promote and protect the rights of trafficking victims are held worldwide. Many countries and partners mark World Day through their support to the Blue Heart Campaign.
Every year, UNODC choses to highlight a specific aspect of human trafficking and selects a theme. Previous themes have included the role of technology in enabling and impeding human trafficking, the need to strengthen national frameworks for the identification and protection of victims of trafficking, and the urgency to accelerate efforts to end child trafficking.
