The Blue Heart Campaign

The Blue Heart Campaign is a global awareness raising initiative to fight human trafficking and its impact on society.
It seeks to encourage involvement from governments, civil society, the corporate sector and individuals alike, to inspire action and help prevent this heinous crime.
The Blue Heart is increasingly recognized as the international symbol against human trafficking, representing the sadness of those who are trafficked while reminding us of the cold-heartedness of those who buy and sell fellow human beings.
The campaign allows people to show their solidarity with the victims of human trafficking and increasing their visibility by wearing the Blue Heart.
Donations to the Blue Heart Campaign go to the United Nations Voluntary Trust Fund for Victims of Trafficking in Persons, which provides vital assistance and protection to the victims of trafficking through specialized organizations across the globe.

Belgian Initiatives

Belgium attributes great importance to the fight against trafficking in persons and actively participates in various initiatives undertaken at the regional, international and global levels. Together with committed stakeholders based in Belgium, UNODC is fully engaged in promoting the Blue Heart Campaign in Belgium.

Initiatives at International Level

World Day against Trafficking in Persons is held on July 30th each year to raise awareness about human trafficking and to promote and protect the rights of trafficking victims. It was  was proclaimed by the United Nations General Assembly, in its resolution A/RES/68/192  in 2013 and first observed in 2014.

Other Campaigns for International Awareness Raising Days


30 July 2021

UNODC strengthens Belgian and EU partnerships in support of the World Day Against Trafficking in Persons

On the World Day Against Trafficking in Persons, the United Nations Office on Drugs and Crime (UNODC) and its partners across Belgium and at the European Union came together to underscore the importance of listening to and learning from survivors of human trafficking. more