UNODC and Anti-Corruption Agency launch Awareness Raising Campaign to promote culture of lawfulness among youth in Kazakhstan

The UN Office on Drugs and Crime (UNODC) and the Anti-Corruption Agency of the Republic of Kazakhstan launched a national awareness raising campaign "Integrity Hours" as part of the Education for Justice (E4J) global initiative, which is an important enabler and project for the achievement of the 2030 Agenda, specially Goal 4 on quality education, and goal 16: on peace, justice and strong institutions.

Within the campaign, UNODC creates five social videos aimed at the promotion of a culture of lawfulness and the E4J initiative’s educational tools on anti-corruption, ethics and integrity, targettingyouth aged 11 to 31. Public Social Advertisements (PSAs) will be released and broadcasted on the national television channels of the Republic of Kazakhstan with expected audience reach of 800,000 people.


“The culture of lawfulness has a prime importance of promoting the rule of law and preventing crime and corruption. This is why it is crucial to engrain the principles of integrity, justice and respect early in the academic journey of the young generation. In this context the information and awareness raising campaign, organized under the “Education for Justice (E4J)” initiative is very timely and relevant. I am confident that these videos help children in solving ethical dilemmas”, stated Mr. Ganizhan Asanuly, Director of the Integrity Department of the Agency for countering corruption of the Republic of Kazakhstan.

Ms. Lulua Asaad, Global Coordinator of UNODC’s Education for Justice (E4J) initiative, Vienna, Austria believes that the achievement of the 2030 Agenda for Sustainable Development, and specifically SDGs 4 and 16, depends greatly on the opportunities given to youth and the involvement of the future generations. “Instilling values and skills in children through education is fundamental to sustain the pillars of peaceful societies thus contributing to empowering young people while harnessing their energy and creativity to establish a global community free from crime, violence and corruption”, stated Ms. Asaad.  

The first video called “Intella” tells a story of a schoolboy in a classroom, sitting at his desk, writing an exam, being on his way to use a crib for its successful pass. Suddenly out of nowhere a small creature- Zorb called Intella - appears on the top of his desk and starts explaining that cheating and deceiving can destroy his life in the future. The Zorbs – an educational animated series were designed to help primary school children understand the many facets which contribute to a peaceful and lawful world.

The Education for Justice (E4J) initiative seeks to prevent crime and promote a culture of lawfulness through education activities designed for primary, secondary and tertiary levels. These activities help educators teach the next generation to better understand and address problems that can undermine the rule of law and encourage students to actively engage in their communities and future professions in this regard.

At the primary school level, the initiative focuses on promoting and teaching values such as acceptance, fairness, integrity and respect among 6 to 12 years old. To support this, UNODC has created The Zorbs: an animated series based around an imaginary planet and its inhabitants who overcome a range of challenges thanks to core values and skills as promoted under E4J.

For students of secondary level aged 13 – 18, E4J developed educational tools such a resource guide to support Model United Nations conference organizers to incorporate issues from UNODC mandate areas. Having worked with non-profit organizations, the initiative also developed a game-based learning material, as well as a set of tools jointly with UNESCO, respectively for primary and secondary school teachers, to support their efforts in educating on the rule of law.

A set of products and activities for the primary and secondary levels have been developed in partnership with UNESCO and the project is implemented with financial contribution from the Government of Qatar.



For all inquiries, contact Vasilina Brazhko (Ms.)

Communication and PR Specialist

UNODC in Central Asia  at

+996775987817 cellphone, WhatsApp and Telegram or

by e-mail: vasilina.brazhko [at]