Ministry of Justice and UNODC launch radio campaign against trafficking in persons

Coração AzulBrasilia, 25 September 2013 - The Ministry of Justice and the United Nations Office on Drugs and Crime (UNODC) launched this week the Blue Heart campaign against trafficking in persons for radios, with a spot recorded by the National Goodwill Ambassador of the campaign, Ivete Sangalo. "Many people dream of a better life but end up being taken to another city or country, victims of human trafficking. Freedom can't be bought. Dignity can't be sold. Denounce trafficking in persons. Dial 180 or 100," says the message.

Implemented by UNODC in 10 countries, the campaign has the Blue Heart as its symbol, which represents the sadness of the victims of this type of crime and reminds us of the cold-heartedness of those who buy or sell other human beings. The use of the blue color also demonstrates the UN's commitment in combating trafficking in persons. The Brazilian version of the campaign was launched in May 2013 to mobilize society against this crime. Official data show that there are more than 2 million trafficked victims in the world. UNODC's reports appoint that 58% of trafficked persons are subjected to sexual exploitation and 36% to slave labor.

The radio spot can be freely used by broadcasters and is available at the following link:

Related information:

Blue Heart Campaign

Brazilian government launches UNODC Blue Heart campaign against trafficking in persons

Press contact:

Ana Paula Canestrelli

Communications Assistant - UNODC LPO Brazil

Tel: (+55 61) 3204-7206

Mob: (+55 61) 8143-4652

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