In response to the scourge and suffering caused by Trafficking in Persons (TIP) and Smuggling of Migrants (SOM), the European Union Delegation, the United Nations Office on Drugs and Crime (UNODC), the National Agency for the Prohibition of Traffic In Persons (NAPTIP) and the Nigeria Immigration Service (NIS) launched a nationwide "I AM PRICELESS" campaign against Trafficking in Persons and Smuggling of Migrants. The UNODC Representative, Ms. Mariam Sissoko, while welcoming participants to the event explained that the "I AM PRICELESS" campaign aims to reach out to law and policy makers and other leaders for the adoption of policies and legal frameworks supportive of the fight against trafficking in persons and smuggling of migrants. It also seeks to sensitize communities and families who are often betrayed and deceived by people who make false promises of a better future for their children and relatives, within or outside of Nigeria. The "I AM PRICELESS" campaign consists of several engaging and interactive activities including grass roots campaigns in 6 States, namely, Lagos, Benue, Edo, Niger, Cross River, Anambra and the Federal Capital of Nigeria, the production of advocacy materials and radio and television jingles, advocacy visits to State Governors, traditional rulers and secondary schools. As part of the campaign, the project will also host stakeholders meetings, school dialogues, and a nationwide poem competition among others. Presenting the keynote address at the launch, the Attorney General of the Federation and the Honourable Minister of Justice, Mr. Mohammed Bello Adoke, SAN, CFR, reinforced the Government's commitment to tackle TIP and SOM. He revealed that the Federal Ministry of Justice is in the process of convening an inter-ministerial meeting of all relevant stakeholders to address issues raised in the US Annual Anti-Trafficking Report of 2012 and to adopt effective strategies to combat trafficking nationwide.Adopting the UN approach of enlisting the volunteer services and support of prominent personalities from the worlds of art, music, film, sport and literature to highlight key issues and to draw attention to its activities, two National Goodwill Ambassadors, Ms. Joke Silva a renowned actress as Goodwill Ambassador against Human Trafficking and the talented hip-hop artist, Mr. Jude Abaga, (also known as M.I. - Mr. Incredible), as Goodwill Ambassador against Smuggling of Migrants. The formal appointment was made by the representative of the UN Resident Coordinator, Ms. Angele Dikongue-Atangana the Country Representative of United Nations High Commissioner for Refugees (UNHCR) in Nigeria. The duo is expected to tap into Nigeria's talent in music, film, and theatre to amplify advocacy and sensitization efforts at all levels on trafficking in persons and smuggling of migrants. A special feature of the launching of the campaign was the unveiling of specially designed Ankara fabric, to serve as a symbol of solidarity nationwide and with the ongoing worldwide campaign against trafficking in person. Applauding the campaign, the Minister of Women Affairs and Social Development, Hajia Zainab Maina, appealed to all men and women to fight the evil of human trafficking, urging them to use all avenues to make all households in Nigeria especially those at the grassroots, conversant with message.