The Smurfs

The Smurfs, Ambassadors for the Sustainable Development Goals, support the Blue Heart Campaign since 2020. Every year for World Day Against Trafficking in Persons they contribute a drawing to help raise awareness and support the fight against human trafficking.

Belgium turns blue

Belgium is the leading contributor to the UN Voluntary Trust Fund for Victims of Trafficking in Persons (UNVTF) that assists victims through its global network of civil society organizations. Since adopting the Blue Heart Campaign in 2019, every year the Government of Belgium has led the national campaign to mark the World Day against Trafficking in Persons, illuminating federal buildings in blue.

Local authorities are often the first responders to human trafficking and play an essential role in preventing vulnerabilities. The Cities of Antwerp, Brussels, Bruges, Ghent, Kortrijk, Leuven, and Mons dress up and light up their iconic monuments to join the national efforts to raise awareness of this heinous crime.

Belgian Civil Society

Belgium Civil Society Organizations assist the victims to rebuild their lives and raise awareness of human trafficking. UNODC in Brussels works with three victim shelters PAG-ASA, PAYOKE and SÜRYA. In 2020, UNODC also has signed a letter of exchange with  Samila promote the Blue Heart Campaign and the Protocol to Prevent, Suppress and Punish Trafficking in Persons, especially Women and Children.

Belgium National Women’s Hockey team - The Red Panthers
Players of Club Brugge KV

Huge sports events draw big audiences which makes it vulnerable to transnational organized crime and also human traffickers. Crime undermines the potential of sports for development and peace, and to inspire young people to make good, healthy choices. The Blue Heart Campaign has been supported by the Belgium National Women’s Hockey team, The Red Panthers and the football players of Club Brugge KV to raise awareness and help keep sport free from human trafficking.

Narita Airport

Air transport is increasingly exploited for human trafficking.
As a major gateway from overseas to Japan and vice versa, Narita International Airport Corporation is supporting the Blue Heart Campaign against human trafficking since 2019 to raise awareness and to create an environment throughout the airport where human trafficking is less likely to occur.

This year Narita Airport is distributing UNODC’s Blue Heart lapel pins to personnel of airlines, other airport organizations and business partners. By wearing the pin, they all contribute to raise awareness of human trafficking. In addition, campaign images are displayed on the digital signage boards in Narita International Airport passenger terminals on 30 July, United Nations World Day Against Trafficking in Persons.

UBER in Latin America

Since 2020, UBER in Latin America has supported the Blue Heart Campaign by adding the Blue Heart to their app in Mexico, Guatemala, Panama, Costa Rica, El Salvador. As a technology company that’s engaged in part in the transportation sector, Uber is in a powerful position to raise awareness of human trafficking. That is why Uber joined the UNODC Blue Heart Campaign and has also teamed up with the Canadian Centre to End Human Trafficking in Canada; Truckers against Trafficking, Polaris and ECPAT in the United States; and SinTrata and Crime Stoppers in Latin America to help educate users on how to spot the signs of human trafficking and what to do if they suspect someone is in a potentially dangerous situation.


Coyote Logistics

Coyote Logistics provides road freight logistics solutions to thousands of shippers across Europe. Human trafficking is a prevalent issue in the transportation industry, so Coyote Logistics supports Blue Heart Campaign to help educate their network of carriers and shippers about the issues and warnings signs involved in human trafficking. Their goal is to equip, mobilize and empower members of the supply chain to combat this crime and make a positive impact.

Coyote Logistics on Linkedin


Rukus Avenue Music Group

In 2017, Rukus Avenue Group partnered with the UN Voluntary Trust Fund for Victims of Trafficking in Persons to release “Music to Inspire”: a triple disc compilation featuring over 75 renowned artists and dignitaries from around the world as a collective fight by the music industry to end human trafficking under the “Artists United Against Human Trafficking” banner. All monies raised from the charitable album were donated to the Trust Fund in support of victims. Since then Rukus supports UNVTF to raise fund for victims of human trafficking on World Day Against Trafficking in Persons. For example in 2020 UNVTF teamed up with Rukus Avenue Music Group to host a virtual fundraising concert for victims of human trafficking.

Rukus Avenue Music Group