All proceeds of the Blue Heart Campaign go to the United Nations Voluntary Trust Fund for Victims of Trafficking in Persons (UNVTF), which provides vital assistance and protection to the victims of trafficking through a network of specialized organizations across the globe. Belgium is the leading contributor to the UNVTF.
The Blue Heart Campaign has been supported by many national and local sport teams, including the Belgium Cycling Club, the Belgian Olympic and Interfederal Committee (BOIC), the Belgian Cats and the football players of Club Brugge KV. The Smurfs support the Blue Heart Campaign since 2020. Every year, they contribute with a theme-based drawing to help raise awareness and support the fight against human trafficking.