Awareness raising to counter human trafficking: UNODC holds roundtable to foster communication and information exchange between the media, travel agents and civil society

19 August 2022, Islamabad - UNODC, in collaboration with the Federal Investigation Agency (FIA), is conducting a nationwide awareness campaign to raise the public's awareness of human trafficking and migrant smuggling. The campaign's primary focus lies on increasing the public's knowledge of how to spot the warning signs and preventative actions they can take to protect themselves and their communities.

As part of its mandate to counter human trafficking and migrant smuggling, the FIA frequently runs awareness campaigns, with the most recent occurring from 2018-2019. Throughout these campaigns, UNODC and FIA have engaged with local Non-Governmental Organizations (NGOs), Civil Society Organizations (CSOs), local journalists and travel agents to promote campaign messages and seek their support in its implementation, considering their vast network and coverage across local communities. Indeed, under the EU funded Global Action against Trafficking in Persons and the Smuggling of Migrants (GLO.ACT Asia and the Middle East), awareness-raising is considered a two-way street. To bring about necessary changes in behaviour, one must foster communication and information exchanges to improve mutual understanding as well as mobilizing communities.

The human trafficking and migrant smuggling story are complex, challenging, and ethical tasks for editors and journalists. To ensure that media organizations better cover stories around human trafficking and that travel agents better understand their role in countering both crimes, UNODC under GLO.ACT and the FIA organized on 16 August 2022 a roundtable discussion at the FIA Academy Islamabad. The half-day roundtable event included local journalists from electronic, print, and social media, as well as different travel agencies – based in Islamabad. During the roundtable, participants learnt more about:

  • the objectives and framework of the new campaign,
  • potential areas of engagement,
  • key issues concering human trafficking and migrant smuggling and
  • the key differences between the two crimes and the relevant local laws.

The roundtable included a specific session on ethical reporting. Javed Akbar Riaz, Director, Anti Human Smuggling, FIA, said, "Journalism is a powerful tool for raising awareness, shaping public debate, and driving positive behaviour change. Efforts to strengthen Pakistan's resilience to human trafficking and smuggling crimes should be based on collaborative efforts where both media and travel agencies can continue to play a pivotal role".

Athar Waheed, Director Training FIA, added, "We often miss warning signs of human trafficking in our neighbourhoods, where children are forced into forced labour in factories and homes. It is also important to create awareness of migrant smuggling in communities with a special focus on parents and teachers who can facilitate youth making more informed and safer choices for safe and orderly migration."

The Global Action against Trafficking in Persons and the Smuggling of Migrants – Asia and the Middle East (GLO.ACT-Asia and the Middle East) is a four-year joint initiative by the European Union (EU) and the United Nations Office on Drugs and Crime (UNODC) being implemented in partnership with the International Organization for Migration (IOM) in up to five countries: Islamic Republic of Afghanistan (Afghanistan), Islamic Republic of Iran (I.R. of Iran), Republic of Iraq (Iraq), Islamic Republic of Pakistan (Pakistan). GLO.ACT-Bangladesh is a parallel initiative also financed by the EU and implemented with IOM.

The project builds on a global community of practice set in motion in GLO.ACT 2015-2019 and assists governmental authorities and civil society organizations in targeted, innovative, and demand-driven interventions: sustaining effective strategy and policy development, legislative review and harmonization, capability development, and regional and trans-regional cooperation. The project also provides direct assistance to victims of human trafficking and vulnerable migrants through the strengthening of identification, referral, and protection mechanisms. The project is fully committed to mainstreaming Human Rights and Gender Equality considerations across all of its activities.


This project is funded by the European Union.

For more information, please contact:

Shahida Gillani, National Project Officer



For more information, please visit:


Twitter:  @glo_act


Nation-wide awareness-raising campaign in Pakistan, please like and share:


Twitter: @GLOACTPakistan