Trafficking in Persons and Migrant Smuggling: campaigns

Blue Heart Campaign

Logo blue Heart

In May 2013, Brazil's Ministry of Justice and the UNODC Liaison and Partnership Office launched the Brazilian version of the Blue Heart Campaign against human trafficking. With the slogan "Freedom cannot be bought. Dignity is not for sale. Denounce trafficking in persons", the campaign seeks to mobilize Brazilian society against this crime.

Implemented by UNODC in 10 countries, the campaign has the Blue Heart as its symbol, which represents the sadness of the victims of this type of crime and reminds us of the cold-heartedness of those who buy or sell other human beings. The use of the blue color also demonstrates the UN's commitment in combating trafficking in persons.

Brazilian singer Ivete Sangalo was appointed for two years 2013-2015 by UNODC as National Goodwill Ambassador for Preventing and Combating Trafficking in Persons.


Video of the Blue Heart Campaign in Brazil


Making of the Blue Heart Campaign in Brazil


Everyone can participate: help promote the campaign in your social networks and combat this crime.

Brazilian Blue Heart Campaign in Facebook

International Blue Heart Campaign in Facebook

International website of the Blue Heart Campaign

Follow the Blue Heart Campaign on twitter







Prevention campaign against trafficking in persons (Brazil, 2010)

Ministério da Justiça

With the support of UNODC, the Brazilian Ministry of Justice started a country campaign to prevent trafficking in persons. Some of the most important Brazilian magazines have published warnings about the risks of advertising for recruitment by criminal organizations.

In February 2010, several informational materials - including the simulation of situations in which victims are forced to deal with - were distributed at strategic locations such as airports and malls.

Ina first stage some cities where the problem is more evident were chosen for the campaign: Goiania, Salvador, Rio de Janeiro, Sao Paulo, Brasilia, Recife, Belem Porto Alegre and Fortaleza.

The campaign also includes advertising inserts against trafficking in persons in radio stations and on electronic media in buses (bus TV), trains (direct line) and the Sao Paulo subway.

Campaign material

Ministério da Justiça

* Adhesive box for crawlers in airports' arrival area

* Totem

* Display for check-in counter

* Take one sheet

* Passport Folder

* Adhesive for ladies room

* Dungeon

* Poster's Description